Big Brothers Big Sisters of Southern Arizona along with more than 270 Big Brothers Big Sisters affiliates across the country, today unveiled a new, modern look and brand repositioning with a goal of recruiting more diverse volunteers.
“The need in Southern Arizona for young people to have a role model is more urgent than ever,” said David Simpson, Chief Operating Officer of Big Brothers Big Sisters Southern Arizona. “To attract more volunteers of all generations, we needed a modernization of our brand to make an impact in the community and meet the need of the essential work of matching youth with mentors.”
Months of research, including focus groups with potential Bigs, as well as current Bigs, Littles, donors, staff, and leadership showed that the brand was not effectively connecting with younger, prospective mentors or conveying the urgent mission of Big Brothers Big Sisters. The organization is intentionally pivoting from messages of the importance of mentoring, to messages of the urgent need for the adults in the community to step up to defend the potential of every child. The mission will remain the same, as will the core model of building bridges in communities by connecting one adult with one child and supporting that match at every stage, but the organization will focus on a child’s potential, and our role as adults in helping children achieve their best possible futures.
“In our community, we know that youth are facing numerous challenges. Our organization’s new brand is designed to help us ensure we can serve more children in Southern Arizona by recruiting more volunteers,” said Simpson.
The brand repositioning and new look are just the beginning. In the coming year, Big Brothers Big Sisters of Southern Arizona will transition to a new, modern, nationwide technology system, participate in new training, and use the new positioning to refocus efforts on recruiting local volunteers.
Learn more about the new brand positioning, the logo or messaging, or how to get involved at bbbs.org/bigpotential. Share the new look and follow updates on Facebook:https://www.facebook.com/soazbigs/ , Instagram:https://www.instagram.com/soazbigs/ , Twitter:https://twitter.com/soazbigs using #BBBS and #soazbigs, #defendersofpotential.
The 8th Annual Southern Arizona B1G TEN CONFERENCE MIXER & FUNDRAISER benefiting Big Brothers Big Sisters of Tucson
Is taking place this Saturday August 25th from 1PM to 4:30PM at the Craft Republic (formerly Fox & Hound).
Come have fun, meet new friends and support our community!
Everyone is invited to our online auction, available for bidding NOW: http://e.givesmart.com/events/bjS
Calling all B1G Ten alumni to support your team with a donation to our fundraising competition:
the traditional trophy will be awarded to the club with the highest donations.
Join us for games, food, fun, raffle and silent auction with a portion of the proceeds being donated to Big Brothers Big Sisters of Tucson!
BIG Ride for El Tour de Tucson
Saturday, November 17, 2018
BIG Ride El Tour is a FUNdraising Ride!
Big Brothers Big Sisters of Tucson is a proud beneficiary of El Tour de Tucson. Fundraising riders participating on our behalf do so as a fun and active way to support our life-changing mentoring programs while earning their entry into the ride of their choice and winning prizes!
All Riders in El Tour de Tucson receive: A timed finish, El Tour event t-shirt, SAG/ First Aid Support, official event poster, entry to El Tour Health Expo, ride completion medallion, entry to Downtown Fiesta on Ride day, and ride results published online!
Big Brothers Big Sisters FUNDRAISING RIDER Benefits:
Copper Pledge Level – Raise $300
· All El Tour Rider benefits listed above
· FREE entry into the El Tour Ride of your choice (Fee paid by BBBST)
· Big Brothers Big Sisters of Tucson official bike jersey
Silver Pledge Level – Raise $600
· All of the above listed
· Big Brothers Big Sisters of Tucson participant gift
· Acknowledged as a sponsor of one Big and Little to participate in the Fun Ride or Indoor Tour
· Two tickets to the El Tour Dedication Dinner, Wednesday November 14th
Gold Pledge Level – Raise $1,200
· All of the above listed
· Big Brothers Big Sisters Matchmaker gift
· Two tickets to Big Brothers Big Sisters of Tucson Annual BIG Gala: Sept 29, 2018 or 2019
Participates who raise $1,000 receive an El Conquistador Trophy!
Proceeds raised benefit Big Brothers Big Sisters of Tucson, a volunteer and donor supported organization that matches children facing adversity with caring, adult mentors in one-to-one, professionally supported friendships. All donations are tax deductible. Big Brothers Big Sisters of Tucson is a qualifying 501c3 for the Arizona Charitable Tax Credit.
Click HERE to Register as BIG Rider for Kids in El Tour de Tucson.
Once you are registered and meeting your fundraising goal fill out the rider application and wavier.
Have you already registered for El Tour de Tucson?
You can still sign up to ride for Big Brothers Big Sisters of Tucson. Once you register to be a BIG rider for Kids, the fees paid to Perimeter Cycling can count towards your fundraising goal and be eligible for tax deduction. Contact Veronica Saiz at (520) 624-2447 ext. 119 or email Veronica@TucsonBigs.org for more information.
Sponsorship opportunities are also available, click HERE to view listing.
For more information about riding for BBBST and support opportunities Contact Veronica Saiz at (520) 624-2447 ext. 119.
Big Brothers Big Sisters of Tucson is celebrating 55 years, since our founding in Tucson, with Jazz & Gin, inviting guys in suits and dolls in glam to be our guests at the 2018 BIG Gala hosted at
Loews Ventana Canyon Resort’s Grand Ballroom
Saturday September 29, 2018.
Two knocks, whisper the password and you are in!
Behind the door is the celebration of the year where flappers, gangsters, and silent screen stars come together because a little party never hurt anyone! Get caught up in the Jazz of the Roaring 20’s, play some cards, and savor the free flowing “Prohibition” gin – and you have a full night in the rarified atmosphere of a speakeasy!
This year’s BIG Gala Jazz & Gin will feature live entertainment provided by The Wildcat Jazz Band and a special ‘Ella Fitzgerald’ performance provided by our very own former Little Sister, Crystal Stark.
The evening begins at 5:00 p.m. with passed appetizers and a signature drink in our Jazz Speakeasy! Guests will enjoy casino games, live performers and a silent auction accessible right on their phones!
Dinner service will begin about 7:00 p.m., gourmet plated with complimentary wine service, live performances by Crystal Stark and a riveting evening program that supports Tucson’s youth.
Guests will be thrilled by a live auction to close the program about 9:00 p.m. Stay to win prizes in the casino, sip gin in the speakeasy and dance til midnight!
Purchase tickets now!
$150 per person and $1,500 for a table of ten
RSVP your attendance to Veronica Saiz at (520) 624-2447 ext. 119 or Veronica@TucsonBigs.org
Semi-formal attire and themed dress encouraged!
To view available BIG Gala sponsorships, click HERE.
To Donate to the event auction click HERE
Contact Veronica Saiz at (520) 624-2447 ext. 119 or Veronica@TucsonBigs.org for more information.