Category: News and Events



Saturday November 23rd, 2019

Big Brothers Big Sisters of Southern Arizona is a proud beneficiary of The 37th El Tour de Tucson.  Fundraising riders participating on behalf of SoAzBigs do so as a fun and active way to support our life-changing one-to-one mentoring programs while earning their entry into the ride of their choice and winning prizes.

As a Defender of Potential Cyclist, you commit to raising a minimum of $400 by November 22, 2019.  Big Brothers Big Sisters of Southern Arizona is an Arizona Qualifying Charitable Organization allowing Arizona residents to receive a dollar-for-dollar tax credit.

Join us, be a Defender of Potential, and receive the following benefits and incentives:

1 – 2 – 3 RIDE!

1. Set up and personalize your online Fundraising Page [AVAILABLE May 1st] to meet Your $400 fundraising goal!

2.  Click HERE to Download the El Tour Rider Application

3. Enjoy the ride! SoAzBigs will keep you posted on practice rides leading up to the tour, fundraising and engagement tips to get your donor base going, and update you on Bigs and Littles who are benefiting right now because of your support!

Interested in Sponsorship!? Download our Sponsorship Opportunities for El Tour HERE!


Held annually the Saturday before Thanksgiving, El Tour is a fundraising adventure ride attracting over 9,000 cyclists of all ages and abilities from throughout the United States and worldwide, consisting of novice, intermediate, advanced, and professional cyclists.  Join The Defenders for El Tour de Tucson 2019 on Saturday November 23rd, 2019.

SoAzBigs Defenders can choose to pedal a 25, 50, 75, or 100-mile tour through the Sonoran Desert from flat to rolling or moderately hilly course options.  All cyclists are winners as all tour finishers receive a medal based on the distance completed.  While the chosen distance dictates your start time and location, all tours end at Armory Park for the Downtown El Tour Celebration, a fiesta complete with music, drinks, food, vendors and more.

NEED A BIKE?  By registering and fundraising for Big Brothers Big Sisters of Southern Arizona, you may be eligible for a loaner bicycle through Uphill Into The Wind.  For more information and to determine eligibility contact Uphill into the Wind directly.


PRACTICE RIDES? Defenders the ride together Defend together!  Once signed up we will keep you posted about continuous practice rides leading up to the tour.  For more information contact Veronica Saiz at


ALREADY REGISTERED FOR EL TOUR DE TUCSON? You can still sign up to ride as A Defender of Potential for Big Brothers Big Sisters of Southern Arizona.  Raised the difference to meet your minimum fundraising goal of $400 and the fees paid to Perimeter Cycling will be acknowledged as a donation to BBBSSA.  For more information contact Veronica Saiz at (520) 624-2447 ext. 119 or email


LOOP THE LOOP – Saturday September 21st

Ride 6:30-10:30AM and Party 11AM-1PM

Kick off the countdown to the El Tour de Tucson by joining up on the Loop!  Enjoy beneficiaries and sponsors greeting you with goodies, fun activities and tour information at booth along the way.  The ride wraps up with a party offering music, food and prizes.


PACKET PICK UP – HEALTH & FITNESS EXPO – Thursday and Friday November 21st-22nd

Tucson Convention Center, 260 S Church Avenue – 10AM-9PM

All El Tour de Tucson riders must pick up their rider packet in person with a photo ID.  The Rider packet comes complete with your entry number and number badges as well as additional goodies and promotional advertisements.  The Expo itself is free to the public and hosts many cycling, health and fitness vendors and retailers.

SoAzBigs riders pick up their Jersey and fundraising incentives at the Big Brothers Big Sisters of Southern Arizona Booth.


AFTER-TOUR AWARDS BRUNCH – Sunday December 8th – 10AM-12Noon

Big Brothers Big Sisters of Southern Arizona invites all fundraising riders, sponsors and community supporters to an informal awards brunch.  Silver and Gold fundraisers are provided a complimentary brunch service however all our welcome to attend and purchase from a pre-selected menu.  Top Fundraisers will be presented with an El Conquistador Trophy and MatchMaker medals.

New Look. Urgent Mission.

New Look. Urgent Mission.

Big Brothers Big Sisters of Southern Arizona along with more than 270 Big Brothers Big Sisters affiliates across the country, today unveiled a new, modern look and brand repositioning with a goal of recruiting more diverse volunteers.

“The need in Southern Arizona for young people to have a role model is more urgent than ever,” said David Simpson, Chief Operating Officer of Big Brothers Big Sisters Southern Arizona. “To attract more volunteers of all generations, we needed a modernization of our brand to make an impact in the community and meet the need of the essential work of matching youth with mentors.”

Months of research, including focus groups with potential Bigs, as well as current Bigs, Littles, donors, staff, and leadership showed that the brand was not effectively connecting with younger, prospective mentors or conveying the urgent mission of Big Brothers Big Sisters. The organization is intentionally pivoting from messages of the importance of mentoring, to messages of the urgent need for the adults in the community to step up to defend the potential of every child. The mission will remain the same, as will the core model of building bridges in communities by connecting one adult with one child and supporting that match at every stage, but the organization will focus on a child’s potential, and our role as adults in helping children achieve their best possible futures.

“In our community, we know that youth are facing numerous challenges. Our organization’s new brand is designed to help us ensure we can serve more children in Southern Arizona by recruiting more volunteers,” said Simpson.

The brand repositioning and new look are just the beginning. In the coming year, Big Brothers Big Sisters of Southern Arizona will transition to a new, modern, nationwide technology system, participate in new training, and use the new positioning to refocus efforts on recruiting local volunteers.

Learn more about the new brand positioning, the logo or messaging, or how to get involved at Share the new look and follow updates on Facebook: , Instagram: , Twitter: using #BBBS and #soazbigs, #defendersofpotential.